Webmaster Lagoon is an automated 3-way link building service that includes an affiliate program as part of the package. It features 5 different subscription levels: Embryo, Hatchling, Baby, Swamp and Alligator which subscribers can try before deciding the one that best suits their needs. This allows the user to try out the program on a few different websites or campaigns at lower cost levels before deciding if this service works well for them.

Webmaster Lagoon uses PHP scripts to interact between websites. Clients are shown the directory links page and allowed to select the type of site they wish to establish a link with. This is important for two reasons: search engine popularity is calculated based on the number of links that point to a particular site and the relationship between the sites that are linked. A better rating is imposed on two websites that are in the same general niche instead of two completely different areas. Thus webmasters can select those partners that best meet this criteria.

The advantages of using an automated service include building link popularity for your website, increasing the page rank, saving you valuable time in finding a link partner and moving you up in the search rankings for your keywords. The more popular your site appears to be to the search engines, the higher that the page rank is and thus the higher spot it will be listed in the search pages. This is an election where your website gets votes on how popular it is and recognized by the search engines for drawing many votes.