Here are some popular pay per click advertising guides.
Beating Adwords by Kyle and Carson is hands down the best book written to date on making money using Google Adwords. There is simply not another source that gives as much useful detail on creating and running successful Google Adwords campaigns.
In addition to Beating Adwords, Kyle and Carson also run a coaching website called Wealthy Affiliate. This supplement is another way to stay on top of current practices and successful strategies in affiliate marketing.
The combination of Beating Adwords and Wealthy Affiliate are must have resources for beginner to advanced affiliate marketers. Use them both to create high return Adword campaigns and keep ahead of your competitors.
Click here to see an example of one of the many feeder site landing pages, that you can use, on "What it Means To Be An Affiliate Marketer".
Read full review of Beating Adwords
At $9.95 this is a great deal. Google Profits is the first book I bought on how to make money using Google Adwords. The focus of the book is using Google Adwords to make money promoting Clickbank products.
Google Profits provides a realistic view on how to make money using Adwords. Wade walks you through setting a test campaign, finding products, and how to identify a profitable campaign. Google Profits is easy to read and understand.
Caiden's method to lowering the overall CPC in Adwords is to start out with a higher bid for the first couple days to get a better ad placement and (if your ad is good) a better CTR which results in a higher quality score. After you get your higher qualify score you can lower the amount to spend and still get a good ad placement because your ad is seen as more relavant because of your higher CTR. And we all know that Google rewards those ads that have a higher CTR.
This is yet another adwords book that is ok, however I still believe Beating Adwords is a better book.
This is a self help course on how to pay less for each visitor using Google AdWords pay-per-click advertising program. The course has 40+ case studies from 10 different industries, includes real screen shots and Q&A on dozens of topics.
There’s also an option for three monthly coaching calls in small-group sessions with Perry Marshall so you’ll get one-to-one assistance on your Google AdWords campaigns.