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Keyword Marketing

Keyword marketing is the practice of optimizing the content of your web pages or Adwords ads with keywords that are used by your customers when searching for your product. The result is getting better search engine page rankings and better ad placement in your Adwords campaigns.

The resources listed on this page will help you with your keyword marketing research by giving you the information you need to develop content relevant pages for the market you’re trying to reach.

Adwords Analyzer
Value
Format Downloadable software (Windows)
Price $77

This is the one I use. Overall, I like this one the best because I can see who the competition is and their ads that are being displayed on Google.

Once the program is started all you need to do is enter a keyword and click. AdWord Analyzer automatically returns the following results.

You'll get a clear picture if your idea is popular based on the number of searches, how much competition exists based on the number of ad campaigns, and the exact keywords you can use for cheap bids.

  • A List of all related keyword phrases
  • Number of searches that were conducted the previous month for each keyword phrase
  • The number of advertising campaigns that currently exist for Google Adwords and Overture.
Visit Adwords Analyzer

HitsLink
Value
Format Online subscription service
Price $9.95-$599.95/month
HitLinks is a web site traffic analyzer. Web site traffic analyzers provide you with real-time reports on who your visitors are, how they found you, and how they got to your site. This web site traffic analyzer helps you guage where your traffic is coming from and the search terms being used to find your site.

One feature that I found very useful is the Search Engine -> Search Terms. This feature gives you a list of search terms that were used to find your website and the number of times the search term was used. For example, on my PDF4U web site I know the best search term for my site is create pdf online. This has allowed me to go from being completely unseen to making it to the first page. I was very happy with the results.

HitLinks is easy to implement, all you need to do is paste a small javascript on the page you want to collect statistics on. I put the javascript in a function in a separate file and call the function on my web pages.

The first 30 days is free and you don’t need to provide a credit card number when you signup for the service.

Visit HitsLink

Keyword Elite
Value
Format Downloadable software (Windows)
Price $167
Use Keyword Elite software to generate huge keyword lists and spy on your Adwords competition!

With a purchase you also get:
  • Fool-Proof Keyword Elite Success Blueprint
  • Access to Keyword Elite Member's Only Forum.
Visit Keyword Elite

WordTracker
Value
Format Online subscription service
Price 1 Week $24.47
1 Month $54.95
1 Year $274.75

If you've been doing affiliate marketing for a while you know that WordTraker is the industry's leading keyword research tool and is the de facto standard for keyword research. Even though WordTracker is a great website and WordTracker has a lot of great features I find paying $274.75 a year for keyword reach to be a big spendy even if they are the leading keyword research tool.

WordTracker has a 30 DAY money back guarantee and also provides a FREE Trail session that lasts for two hours, so you can try it before you buy!

If you're doing a lot of keyword research then this is a good product to have access to, but it you have occasional needs for keyword research then some of the other products such as Keyword Elite are a better deal.

Visit WordTracker

Keywords Analyzer
Value
Format Downloadable software (Windows)
Price $97
Keywords Analyzer is a research tool to help you research keywords for Adwords, Yahoo Search, and other PPC Search Engines. Keywords Analyzer helps you find the most profitable keywords to target for your ads and the content in your web pages. This is a good software product to help you with your keyword marketing campaigns.
Visit Keywords Analyzer

ClickAdEqualizer
Value
Format Downloadable software (Windows)
Price $97

ClickAdEqualizer helps you find profitable keywords and products. However, lately the program seems to be having more problems when I use it. I've downgraded the value of this product because the company seems to be ignoring the product.

There are some refresh problems with the user interface. Overall ClickAdEqualizer is an OK product. I'd recommend not buying it at this time. There are other products that work a lot better for the same price or less.

Visit ClickAdEqualizer


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